Designing for a full digital campaign
Phase 1: TOFU (Top of funnel)
At the top of the funnel, our focus is on building brand awareness, aiming to get the name in front of a wider audience.
Phase 2: MOFU (Middle of Funnel)
With our brand established and initial audience interactions made, we retarget those who engaged with the Phase 1 ad. Rather than being too pushy, this phase focuses on deepening connections and sharing more of our messaging.
Phase 3: BOFU (Bottom of Funnel)
We have reached the BOFU! We have pinpointed our audience, and now it is time to convert. In this stage we heavily rely on our call to action, with our main goal in mind, we create advertising for exactly what we want the customer to do.
The beauty of emotions
There's nothing better as a designer than fully understanding and executing a client's vision — and this project did just that. It may not seem extraordinary, but sometimes it simply is, and that makes me proud.
