IEA holds educators dearly, and had to make sure the topics were visualized thoughtfully. Overseeing the full campaign from start to finish, including full visual concept and animation, Ashley thought about and truly got to the root of each issue creating a completely unique world for IEA. With the care needed to address the topics, like underpayment and undervaluation, she pitched using abstract visuals to approach these difficult topics in a thoughtful and engaging way. The client, thrilled with the idea, approved the full budgets campaign.
